Marketing Association
	PROGRAMS

PROGRAMS

Undergraduate
Graduate
Honors

Calendar of Events

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Undergraduate

The undergraduate program in marketing provides students with a solid foundation in marketing principles and techniques. The program also provides a focused study of the consumer and equips students with a foundation to investigate and analyze customers, other parties in the marketing channel, and external publics who may be affected by the marketing process. Graduates of this program are qualified for positions in sales, middle management, and marketing research or to pursue graduate or professional education. Undergraduate students may also specialize with options in either Marketing Research or E-Marketing.

Marketing Research Specialization

The Marketing Research Specialization prepares students for careers with marketing research suppliers (such as A.C. Nielsen) and users of marketing research (including manufacturers of consumer and industrial products, service providers, and advertising agencies). In addition to basic coursework in marketing, students take elective courses that should improve their analytic and computing skills. Students are also encouraged to complete an internship in a marketing research position.

E-Marketing Specialization

The E-Marketing (aka, eMarketing) Specialization allows students to gain an in-depth understanding of the marketing aspects of e-commerce. Students completing this track should be well prepared for positions with both Internet firms and with brick-and-mortar companies in any kind of marketing capacity. In addition to basic coursework in marketing, students take elective courses that should improve their analytic and computing skills. Students are also encouraged to complete an internship in an E-Marketing position or with an E-Marketing firm.

Marketing Minor

Any undergraduate student may also choose to minor in marketing. The objective of any minor track at the School of Business-Camden is to supplement the student's major area of study with basic accounting, finance, management, or marketing knowledge. The marketing minor prepares students to work with marketing professionals. In addition to a common core of courses, students take additional courses with a management or marketing focus.

· For the latest details on undergraduate marketing options, please visit the School of Business Undergraduate Programs area, and the Marketing or Minor links.

· For more information, please look at the latest Undergraduate Catalog, and the relevant Marketing sections.

Graduate

The graduate program in marketing is an option of the MBA degree track. The Master of Business Administration program at the School of Business is designed to provide students with a broad professional education in business administration that prepares them for the increasingly complex demands of management. MBA students have the opportunity to concentrate in a specific area of interest, including marketing, by taking elective courses. Graduates of the program typically seek employment with industrial and service businesses, government, and nonprofit organizations.

· For the latest details, please visit the School of Business Graduate Programs area, and the Marketing links.

· For more information, please look at the latest Graduate Catalog, and the relevant Marketing sections.

Honors

Both undergraduate and graduate students may be eligible for recognition through membership in Mu Kappa Tau, the national marketing honor society. Mu Kappa Tau is the only Marketing Honor Society to offer both National recognition and chapter Affiliation to its members. Founded by members of Pi Sigma Epsilon in 1966, its purpose is to recognize academic excellence and to encourage individuals seeking a lifelong commitment to an exceptional standard of ethics and achievement within the marketing discipline.

· For more information about Mu Kappa Tau, please visit the Mu Kappa Tau web site.

· For more information about Mu Kappa Tau at Rutgers-Camden, please speak with Dr. Julie Ruth.

Questions, comments or concerns? Contact the Marketing Association.

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